Project Description

Tarte Cosmetics Instagram Campaign

Katie created this Instagram campaign in COM 358: Design of Visual Images. After completing the research phase of this project, Katie was surprised to learn that makeup companies could test their products on rats, mice, fish, amphibians, and birds and still claim that they were an “animal-free tested” product.

Tarte Cosmetics does not test on any type of animal, so Katie wanted to create a campaign centered around promoting this fact while debunking the “animal-free” loophole at the same time.


Graphic Designer: Katie Heit
COM 358: Design of Visual Images