My students and I met at Target and each student was asked to walk around looking for an item to redesign. After selecting an item where they felt they could make improvements, students documented where the item “lived,” and were asked to elevate the perception of value for the item that they chose.

Shelby did a great job of taking Bragg Apple Cider Vinegar and elevating its perception of value. The visual language she created helps make the product feel less mass-produced and more artisanal. To her credit, Shelby won several design awards for her design solution.