Project Description

Bragg Apple Cider Vinegar

My students and I met at Target and each student was asked to walk around looking for an item to redesign. After selecting an item where they felt they could make improvements, students documented where the item “lived,” and were asked to elevate the perception of value for the item that they chose.

Shelby did a great job of taking Bragg Apple Cider Vinegar and elevating its perception of value. The visual language she created helps make the product feel less mass-produced and more artisanal. To her credit, Shelby won several design awards for her design solution.

Visit Shelby’s website


Graphic Designer: Shelby Baitsholts
COM 358: Design of Visual Images


  • American Graphic Design Award. Graphic Design USA • New York, NY
  • Gold ADDY Award: Package Design. Triangle Advertising Federation • Raleigh, NC
  • Silver medalist: Innovation Center for Design Excellence • Diamond Bar, CA