THE NUTCRACKER “SWEET” HOLIDAY PROMOTION
This holiday promotion piece is a fun play off of the Nutcracker
Suite by Tchaikovsky. I used an Epson R1800 Inkjet printer to
print the design on Strathmore 100lb. Bristol paper.
Printing on an inkjet printer helped reduce my costs, allowed
me to personalize the Seasons Greetings message inside the
promotional piece, and avoided toner flaking off when the box
was scored. The box opens along the jaw line of the Nutcracker
and reveals an assortment of candy and nuts.
Awards & Publications
• Award of Excellence–Promotional Packaging, American
Package Design Awards, New York, NY. Published in
“American Package Design Awards: Packaging, Point of Sale
and Visual Merchandising.” GD USA. March 2011: 117. Print.,
and “GDUSA APDA Winners Gallery.” GD USA. Neenah
Paper, n.d. Web. 13 Jun 2012. <http://gdusa.com/contests/
• Best of Category–Self-Promotion, American Graphic Design
& Advertising 27 Competition, Blind Jury Review, Ashland,
KY. Published in Stephens, Suzanna. “American Graphic
Design and Advertising 27.” Issuu. American Graphic Design
and Advertising, 07 May 2012. Web. 13 Jun 2012.
• Award of Excellence–Promotion Category, Sabä Dö Graphix
Spring 2011 Graphic Design Awards Competition, Juried
Review, Albuquerque, NM. Published in “Spring 2011 Graphic
Design Awards.” Sabä Dö Graphix Magazine. Spring 2011:
• Award of Merit–Promotional Items Category, American
Institute of Graphic Arts, Greater Richmond Award for Design
Excellence 6, Blind Jury Review, Richmond, VA.