This packaging solution was created by Drew Ellis in Packaging Design and refined in Advanced Visual Communication Design. Drew comments, “This project was a microbrew beer redesign from Big Rock Chophouse in Birmingham, MI, with the goal of creating an original yet vintage western style design. During this conceptual project I explored various materials and application methods.”
Drew’s solution was featured on The Dieline in their Student Spotlight section—further proof that his unique solution hit the mark.
Designer: Drew Ellis
Class: Packaging Design, Advanced Visual Communications
Professors: Meaghan Dee and Ben Hannam