This packaging and branding concept was created by Gabby Valdespino. Gabby comments, “I created the logo and branding for Lovely Cuts, based on an older Mom & Pop type of aesthetic with a touch of humor. I screen-printed the wrapping for the meats as well as aprons for the butchers. Finally, I created other various items that would be found inside a shop like this such as bumper stickers and a ticket number.”
I love how well Gabby controlled the level of communication in this piece. From the details in the icon she created, all the way down to how she photographed the piece, Gabby made sure each element was necessary and relevant.
Designer: Gabby Valdespino
Class: Advanced Visual Communications Design