DREAMER BECOMES THE DESIGNER
My goal was to engineer a card that gives the recipient an
immediate impression of my creativity and technical capabilities
in a very simple format. While also demonstrating that creative
and cost-effective solutions are well within a client’s budget.
I referenced Eadweard Muybridge’s photographic studies when
designing the looping walk cycle that is triggered by the act of
opening the card. A series of seven images loop in a sequence
giving the impression that the duration of the walk cycle is
longer than it actually is. The card and envelope were printed
on a digital press and trimmed on a laser cutter. The price of
this self-promotional piece is economical, with the cards
costing less than one dollar a piece.
Awards & Publications
• Published in Woolman, Matt. Visual 100s: Formats, Folds &
Bindings. London: Angela Patchell Books, Ltd, 2008. 136.
• Winner–Self-Promotion Category, American Graphic Design
and Advertising Awards 24, Blind Jury Review, Ashland, KY.
Published in Carter, David, and Suzanna Stephens. American
Corporate Identity. New York: American Corporate ID, 2008.
• Gold ADDY Award–Self Promotion Category, Third District
American Advertising Federation Award, Blind Jury Review,
• Gold ADDY Award–Self Promotion Category, Western
Virginia American Advertising Federation Award, Blind Jury
Review, Roanoke, VA.
• Award of Merit–Self Promotion Category, Greater Richmond
Award for Design Excellence 4, Blind Jury Review, Richmond,